Airbnb pricing in Park City.
Park City is a ski-anchored market with Sundance Film Festival as a separate January peak. Win condition: don't blend Sundance demand into the rest of January — it's a different market segment.
Park City market, by the numbers
Market data · as of June 11, 2026Nightly rates run from $207 at the lower quartile to $539 at the upper quartile, with the top 10% of nights clearing $863 and up.
The market's top 10 earners booked a median of $493,591 over the trailing twelve months at 50% occupancy.
Whole-market short-term-rental figures from our market-data index, in USD, refreshed monthly. Descriptive of the market as it stands — not a projection for any single listing.
What moves Park City demand
- Ski season (mid-November through early April).
- Sundance Film Festival (third week of January) — separate demand stack.
- Summer mountain biking + hiking (June–September).
Events to read like the market does
Three plays for Park City
Price Sundance week separately from January ski rates.
Sundance is a 10-day festival pulling ~125K attendees into a market with ~10K STR units. The Sundance week clears at a premium that has nothing to do with January ski demand — pricing them the same costs you 30–50% on that one week.
Lock min-3 across all weekend ski blocks.
Park City ski demand is 3-night blocks (Thu–Sun or Fri–Mon). Saturday-only at single-night ADR breaks the high-value window.
Open NYE + Sundance the moment dates are announced.
Premium NYE inventory clears 9+ months out; Sundance inventory clears 6+ months out for downtown listings. Late-opening hosts miss the early-bird segments.
Why a generic AI can't do this for Park City
Your live booking pace, the rates your three closest comps will charge next Friday, how fast the nights around yours are filling 30/60/90 days out — none of it is on the public web. We connect to all three and cite the signal behind every recommendation. Read the full argument at our manifesto and the side-by-side at the comparison page.
FAQ · pricing in Park City
How does restay see Sundance demand vs general January ski demand?
When the agent sees comps moving up sharply for the Sundance window — independent of the rest of January — it surfaces that as a rate move with the cited reasoning. The event reaches you through real comp moves, not a guess.
My condo is at the base of Park City Mountain. Different comps than Deer Valley?
Comps are matched by lat/lng radius (default ~3 mi in dense corridors). PCMR base condos pull PCMR base condos; Deer Valley pulls Deer Valley. The two sub-markets have different ADR baselines and the comp engine respects that.
Does the agent know the difference between Sundance attendees and ski tourists?
It doesn't need to. It reads comp movements + your live pacing. When comps treat the Sundance window as a separate peak, the agent's recommendations move with them. The demand stack is reflected in the comp data.
What about Old Town vs Canyons Village pricing?
Different lat/lng → different comp sets. Old Town pulls walking-distance-to-Main-Street comps; Canyons Village pulls Canyons-Village comps. Pinning specific listings overrides the algorithmic match if the bands need tightening.
How does restay compare to PriceLabs for Park City?
PriceLabs ships a suggested nightly rate in its UI. restay reads your live PMS, builds the comp forward-rate index, and writes the approved move to your PMS with named reasoning. The Sundance-as-separate-event handling is a specific advantage — the agent surfaces it as a distinct move with the data behind it.
See it on your own listing
Every plan starts with a 7-day free trial — connect your PMS and the first audit runs automatically within minutes: your forward-rate index, your comp moves, your pacing vs the market, and a specific recommended move with the reasoning behind it.
Start your Park City free trial →